Netease Weibo On Kim Jong Il’s Death And The Importance Of Losing Weight

"Sinocism is the Presidential Daily Brief for China hands"- Evan Osnos, New Yorker Correspondent and National Book Award Winner

Netease is known for its aggressive editorial department and it has extended that style to its microblog service–Netease Weibo.

On a day of serious propaganda around the death of North Korean leader Kim Jong Il, Netease has set up a special topic page on his passing with the title “从金正日之死看减肥重要性  Kim Jong Il’s Death Shows The Importance Of Losing Weight”.

In a none too subtle dig at China’s expanding government, the subtitle is ”政府机构与人的身体一样,都不能过于臃肿 Government Organizations and People’s Bodies Are The Same, Neither Can Be Excessively Fat.” [臃肿 means both fat and specifically “overstaffed”.]

Screenshot below, as this page may not last too long:













[UPDATE: The page has been deleted, replaced by this:

















Another lesson in the importance of grabbing screenshots of interesting content on the Chinese Internet. I wonder if any Netease employees will be disciplined over this. END UPDATE]

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