Netease is known for its aggressive editorial department and it has extended that style to its microblog service–Netease Weibo.
On a day of serious propaganda around the death of North Korean leader Kim Jong Il, Netease has set up a special topic page on his passing with the title “从金正日之死看减肥重要性 Kim Jong Il’s Death Shows The Importance Of Losing Weight”.
In a none too subtle dig at China’s expanding government, the subtitle is ”政府机构与人的身体一样，都不能过于臃肿 Government Organizations and People’s Bodies Are The Same, Neither Can Be Excessively Fat.” [臃肿 means both fat and specifically “overstaffed”.]
Screenshot below, as this page may not last too long:
[UPDATE: The page has been deleted, replaced by this:
Another lesson in the importance of grabbing screenshots of interesting content on the Chinese Internet. I wonder if any Netease employees will be disciplined over this. END UPDATE]