Search “pattern reconstruction of international communication” and “external propaganda” together and you quickly turn up references to Xi Jinping’s address to the Third Plenum back in July, where he spoke of “building a more effective international communication system” (构建更有效力的国际传播体系). Another key, this system is the goal of “reconstruction.” So what is it? Search “building a more effective international communication system” in double quotes and you quickly find other coverage through August elaborating the significance (“spirit”) of Xi’s Third Plenum speech. Here is the top-most one on my search results, a piece about effectively “telling China’s story” globally. Beyond just more boxes, we have important and revealing specifics in the text. It notes, in particular, that "in recent years, international communication centers have been set up across the country, becoming a new force in China's international communication.”